We created an animated social media music video for emerging London-based rapper Kashi Sankara that supported the release of his EP.
Forming a deep understanding of the artist, I was in charge of production and honing the artistic direction of the music video.
Born in London to Nigerian parents, Kashi Sankara spent his formative years between London, Lagos, and Atlanta. His multicultural background plays a key role in the rich, global texture of his music.
He identifies as an indie hip‑hop artist who emphasizes artistry, conscious themes, and lyrical depth. Kashi Sankara uses his music to challenge self-doubt and uplift listeners, celebrating the diversity of the Black experience across the Western world.
Kashi Sankara needed an animation to support the release of his EP - a teaser that would give the music room to breathe while building anticipation for the full album. This was not going to be a standard music video, something stranger, more dreamlike.
We started by listening to the EP, then filmed Kashi in a space before moving into a frame-by-frame illustration process. Drawing inspiration from Disney's "Elephants on Parade," we built an animated world around his performance, a greenlit reality where things aren't quite what they seem.
"It was all Jambo's vision," Kashi says. "When reality meets your subconscious, that was the concept. It's never clear what it is, and that's the point."
The result was a teaser that felt surreal and unique. Kashi's work already existed at the intersection of reality and imagination, and the animation became a visual extension of that.
"We listened to his EP live, being in the studio with him," Jamie recalls. "I got to understand his charisma and lyricism for the work we were doing. It's a relationship that's still really strong."
This is what happens when you move beyond product-focused work into pure creative collaboration. Working with musicians allows for an elevated creative space where the imagination isn't constrained by selling a physical product. Our goal was to sell emotion, which exposes the creative spectrum in a new light.
A six‑track collection showcasing his introspective lyricism and soulful delivery. Themes of spirituality, resilience, and personal growth are interwoven throughout.
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